The company organizes teams to participate in international station operation lectures to help cross-border e-commerce layout.
Cross-border e-commerce is becoming a new trend in global trade, especially platforms such as international stations ( such as Alibaba International Station ), which provide enterprises with broad overseas market opportunities. However, how to efficiently operate these platforms, improve store exposure, and optimize traffic conversion has become a major challenge for enterprises.
In order to enhance the team ‘s cross-border e-commerce operation ability, the company organized the core team to participate in the latest international station operation lectures, and learned the industry ‘s cutting-edge methods and platform rules to cope with fierce market competition.
Lecture content and highlights
1. Core issues :
• How to optimize the product title and keywords of the international website and improve the search ranking.
• Efficient advertising strategy and budget allocation skills.
• Buyer psychological analysis and communication skills, improve the order turnover rate.
• Combined with data analysis, improve traffic conversion and customer retention.
2. Share guests :
Well-known lecturers in the field of cross-border e-commerce and senior operation experts with successful cases in the international station were invited to share practical experience and successful cases.
3. On-site interaction :
Team members communicate in depth with lecturers and peers on the spot, and discuss how to customize the use of learning content based on their own industry characteristics.
Team feedback :
After attending the seminar, the team has a more systematic understanding of the rules and tools of the international station, and has developed new strategies for optimizing store performance and advertising.
Practical application : Through keyword optimization and precise advertising, the number of visitors to the company ‘s international station stores has increased by 30 %.